Gina Reichert and Mitch Cope founded Design 99 in 2007 to investigate new models of contemporary art and architectural practice. Their studio situates itself in the public realm. Whether this be retail environments, museum galleries or residential neighborhoods, Design 99 seeks out opportunities to experiment with art and design within the community. Since 2008, Cope and Reichert have been developing the Power House as a test site for ideas and methods, lo- and hi-tech building systems, and a point of conversation for an entire neighborhood. In 2010, Reichert & Cope founded Power House Productions (PHP), a nonprofit organization focused on neighborhood stabilization through art and culture. Design 99 has exhibited widely including the Van Abbemuseum (The Netherlands), Smart Museum (Chicago), Kunsthalle Wien (Austria), Detroit Institute of Arts, and the Museum of Contemporary Art Detroit.